The ad that I liked the best was the Sprint network commercial where the two guys are comparing their new phones and which functions each phone has, then the guy on the left chucks his phone at the guy on the right's face in order to show his "crime deterrent" function.
What I liked about it was that it had a comedic appeal and made me laugh the first time I saw it. It also started out in a realistic situation: two guys in the locker room trying to one-up what the other one has. It's relate-able and funny at the same time.
I think it works because it's pretty straight to the point. It makes people laugh, which is one of the main goals of a Super Bowl commercial, and it's memorable, so people will be talking about it for a long time.
Here is the link for the ad:
http://www.youtube.com/watch?v=G4O4f6FKYyc
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